Growth X Contrarian = VALUE
Growth:
For the next 3-5 years, the firm must be a growing company with above-average growth potential. The markets reward growth firms with a greater PE multiple.
Contrarian:
Contrarian thinking does not imply doing things in the opposing direction of others; rather, it entails doing things differently. Investing in well-known brands will not result in multi-bagger profits.
Value:
The cost of the item must be reasonable. This is significant since there must be the possibility of re-rating. Multi-bagger gains result from a mix of EPS growth and PE re-rating.