The Emkay Pearls portfolio is based on a bottom-up stock-picking strategy. It employs a research-backed approach to investing in well-managed companies with proven management and track record. The study identifies good companies via industry headwinds or corporate issues, many of which are at a turning point in their business cycle. They use in-house solutions such as E-Qual (India’s first governance-specific stock-picking model) to minimize the hazards linked to management quality.