IKIGAI Emerging Equity Fund

• Invest in high-quality businesses, ones which can generate high ROCE run by honest credible promoters. Avoid companies that need leverage (ex-financials)
• Seek businesses with growth potential.
• They believe in risk-adjusted returns and protection of capital during downturns. Consistently generate alpha over longer tenures and try to minimize mistakes.
• Buy and hold businesses for the long term. Think like permanent owners of the business.
• They’re not benchmark fixated, but benchmark aware.
• They identify themes/narratives and then go bottom-up and select high-quality businesses.
• We never engage in ‘Greater Fool Theory’ and are valuation conscious.
• Focus on the balance sheet and cash flows rather than the Profit Loss account.
• They avoid time marketing
• They don’t over diversify

This is all built on the core values of trust, process, and performance, ensuring a reliable and successful journey for investors and partners.

1. Their Ethos: Inspired by the Japanese concept of IKIGAI, meaning ‘reason for being’ or ‘purpose of life,’ the venture is grounded in this profound philosophy.
2. Holistic Approach: It aligns with the principles of doing what you love, excelling at what you do, fulfilling global needs, and ensuring fair compensation.
3. Passion and Expertise: The passion, intent, and expertise in managing money are dedicated to creating long-term wealth for investors.
4. Building Trust: Reputation and integrity are the most valuable assets, essential in building long-term trust with partners and investors.