Midsize
- Benefit of low-base
- Well-established track record
Quality
- Quality of business x Quality of management
- Stable business, preferably consumer facing
- Huge business opportunity
- Sustainable competitive advantage
- Healthy financials & ratios
Growth
- Revenue growth and market share gains
- Growth in margin & profitability
- Reliable high growth flows
Longevity
- Long-term relevance of business
- Extending competitive advantage period
- Sustenance of growth momentum
Price
- Reasonable valuation, relative to growth prospects
- High margin of safety