Prudent Equity follows a bottom-up value investing approach to identify companies trading below their intrinsic value and provide significant upside potential with limited downside risk. Although our core principle remains towards capital protection, our strategy has proved to deliver outsized gains.
Our approach puts emphasis on company specific strengths such as overall financial abilities, management, differentiated products and services.
Some of the key characteristics we look for in an investment are:
1) Capital Allocation – Management demonstrating prudent allocation of capital over the years.
2) Margin of Safety – Buying at a significant discount to intrinsic value.
3) Corporate Governance – Run by ethical management that treats minority at par.
Investments are done in stocks that meet our strict investment criteria. We do not shy away from sitting on cash unless a security meets our proprietary investment criteria.